Privacy Policy

Kinnarps is committed to protecting your privacy. It is important to us to ensure that your personal data is being processed in a secure and lawful way. Accordingly, we have adopted this privacy policy in order to inform you about how we process your personal data.

Who is responsible for the processing of your personal data?

Kinnarps AB (Reg. No. 556256-6736) (”Kinnarps”, ”we” or ”us”) is the data controller and is consequently responsible for ensuring that the processing of your personal data is performed in accordance with applicable data protection laws, including the EU General Data Protection Regulation (EU) 2016/679  and the Swedish Data Protection Act (2018:218), and this privacy policy. If you have any questions or if you would like to exercise your rights under the EU General Data Protection Regulation, please contact us by using the following contact details: 

Kinnarps AB
Industrigatan 1, 521 73 Kinnarp

Phone: +46 515 38 000


What personal data do we collect and where from?

We only collect your personal data to the extent necessary in order to fulfil certain purposes, which are set out below. We collect your personal data when you, inter alia, send us a request for quotation, place an order for any of our products or services, when you subscribe to our newsletter or when you apply for employment at Kinnarps. Furthermore, we collect your personal data when you voluntarily fill out customer surveys or contact forms, provide us with feedback and when you contact our customer service.

The types of personal data that we collect may include the following:

• Name, position, language and contact information including email address, mobile number and address;

•  job application documents, such as your resume and cover letter;

• purchase history;

•  delivery information, billing information and payment information; and

•  other information which you may provide to us in connection with, inter alia, correspondence with our customer service.

We may collect your personal data from the following sources:

• Kinnarps’ website, e.g. when you place an order, subscribe to our newsletter, register and download information or when you contact us using our contact forms;

• when you contact us by email or by phone;

• through contracts, invoices or other business contacts, if you are a representative of any of our business partners;

• from third parties (as regards different address providers); and

• through certain activities, such as fairs and events.

Why do we collect and process your personal data?

We collect and process your personal data for the purposes and based on the legal grounds set out below:


Purpose of processing

Legal ground


  • Managing your orders and purchase returns
    Communicating delivery notes or information regarding delivery issues
    Executing recruitment processes 

Performance of contract

Sending general information and targeted messages

    • Sending invitations to events
    • Sending quotations
    • Replying to questions by email or via customer service
    Sending customer surveys 

Legitimate interest

  • Sending newsletters



Sometimes we might need your consent in order to be able to process your personal data, e.g. with respect to subscription of our newsletter. In these situations you will be provided with information about this and you will also get the possibility to accept or decline that your personal data is processed in the described way.

You may withdraw your consent at any time by contacting us using the contact information above. Such withdrawal may be made in whole or in part. If you do not wish to receive newsletters from us you may, in addition to using the contact information above, withdraw your consent by clicking a link in the relevant email.

Transfer of personal data

Your personal data may be transferred to third parties who act as Kinnarps’ data processors, so that we can carry out our obligations in relation to you as a customer or a representative of a customer. These companies provide, inter alia, data support, email and cloud storage services, analytic services and delivery services with respect to the products ordered. We do not disclose and we do not sell personal data to third parties for any other purposes.

We always observe great caution when transferring your personal data and your personal data is only transferred in accordance with this privacy policy and after taking appropriate security measures. Your personal data may be disclosed in order for Kinnarps to comply with certain legal obligations and it may be transferred to relevant public authorities when permitted and required by law.

Under certain circumstances, personal data may be transferred to countries outside of the EU/EEA. The data protection laws in some of these countries may not provide as strong protection with respect to your privacy as the Swedish ones do. If so, Kinnarps will take all appropriate measures in order to ensure that your personal data is adequately protected and that all processing is performed in accordance with this privacy policy. You can always be confident that all transfers of your personal data to countries outside of the EU/EEA are carried out in compliance with applicable data protection laws, as Kinnarps will ensure that at least one of the following conditions are fulfilled in relation to each of those transfers:

• the receiving country ensures an adequate level of protection;

• Kinnarps has collected your consent prior to the transfer;

• the applicable data protection laws provide legal grounds for the transfer;

• an agreement including certain standard contractual clauses issued by the European Commission (2010/87/EU) have been entered into between Kinnarps and the recipient, without any conflicting changes or amendments;

• the recipient has adopted binding corporate rules for the processing which have been approved by the relevant supervisory authority and the recipient of the personal data in the third country is bound by these rules; or

• for transfers to the U.S.A., the recipient has self-certified to the EU-U.S. Privacy Shield Principles under the EU-U.S. Privacy Shield Framework and registered on the Privacy Shield List managed by the U.S. Department of Commerce.


Kinnarps is continuously working to ensure an adequate organisational and technical level of security in relation to the processing of personal data which fulfils the conditions set out in applicable data protection laws.

For how long is your personal data retained?

Your personal data will never be stored for longer than what is necessary to fulfil the purposes stated above, or than what is permitted by applicable law. Your personal data will be processed by us during the time periods set out below, and thereafter erased.

Representatives of companies: Your personal data is saved for as long as you are listed as the contact person for a company with which Kinnarps has business relations.

• Communication: If you are in contact with Kinnarps, e.g. by email, your personal data is saved for as long as it is necessary to fulfil the purpose of the correspondence.

• Employment applicants: Kinnarps will save your job application documents, including your resume and cover letter, during the recruitment process and for two years thereafter, in order to defend potential legal claims.

• Legal obligation: Kinnarps saves any documentation that constitutes accounting information in accordance with applicable accounting legislation.

• Consent: Where we process your personal data based on your consent, we will only save your personal data for as long as we have your consent to do so.

What rights do you have?

• You have the right of access to the personal data regarding you that we process. Consequently, you may request information regarding what personal data we have retained about you, the purposes of the processing of this personal data and information regarding from where the personal data has been collected.

• Should your personal data be inaccurate or incomplete, you may request rectification of the relevant personal data.

• In certain situations, you have the right to have your personal data erased, e.g. if the processing of your personal data is no longer necessary in relation to the purposes for which they were collected.

• In certain situations, you have the right to request that Kinnarps’ processing of your personal data be restricted, e.g. if you have objected to any processing carried out based on Kinnarps’ legitimate interests. The processing of your personal data may also be restricted for the period of time during which it is verified whether the legitimate grounds of Kinnarps override yours, i.e. your interests, rights and freedoms.

• You have the right to withdraw or alter the consents that you have given to us at any time.

• You may, in certain situations, request that your personal data be transmitted in an electronic format, in some cases to another data controller (data portability). 

Should you want to exercise any of your rights, you are welcome to contact us by using the contact information above. For the protection of your privacy and your personal data, we will require that you identify yourself in connection with our assistance. If you, for the purpose of exercising the above-mentioned rights, choose to contact us by mail, we kindly ask that you include a copy of your ID and ensure that the letter is signed. If you choose to contact us by email, please include a scanned copy of your ID and signature. 

You may at any time file a complaint with the Swedish Data Protection Authority (Sw. Datainspektionen) if you believe that Kinnarps’ processing of your personal data is not carried out in accordance with applicable laws.

Changes to the privacy policy

Please note that the terms of the privacy policy may be changed or amended. Any new version will be published on Kinnarps’ website. Consequently, you should review these terms on a regular basis to make sure that you are satisfied with the changes. In case of any material changes we will, however, email you, if you have given us your email address, to make you aware of any changes made.

If the changes concern processing of personal data that we carry out based on your consent, we will give you the opportunity to once again give your consent to the processing on the new terms presented.